Unless your business is operating in a very niche sector, it is likely that there will be a number of businesses that present themselves when someone is searching for your specialisation. With this in mind, it makes sense to put yourself in the forefront of peoples minds when they are making their online search. By being heard on a well produced radio advertisement it is more likely that potential customers will search for you specifically as opposed to making a general search.
According to Radio Centre, radio boosts online brand browsing by an average of 52%. Results are immediate, with over half of responses generated within 24 hours of hearing the ad, and listeners are, on average, 48% more aware of companies that have been advertised on the radio and 12% more likely to consider them when buying.